▲蘇狀師談娛樂法(知名度之保護)

蘇思鴻 律師
發表時間:2019/07/25 22:48 1641 次瀏覽

 

The right of publicity is the right of every human being to control the commercial use of his or her identity. When that right is infringed, the individual’s publicity rights have been violated. The right of privacy is the right not have your name or likeness appropriated by another without your permission, your privacy intruded, your private information to be made public, and to not be placed in a false light. In California, damages can be pursued by an attorney for these infringements.
「公開權」係每個人可控制其身分被商業利用之權。當此權利被侵害,個人之公開拳擊被侵害。隱私權係一種未經你同意而挪用你的姓名或樣貌,同時將其暴露於公開場合。在加州,律師就此種侵權可尋求損害賠償金。其實個人公開權,人人皆有,亦即他人未經本人同意商業利用本人之樣貌、聲音、姓名、簽名,甚至與其身分有關之連結、聯想因子,亦即身分同一性之點,但因凡人部會因他人商業利用,即向利用者主張侵權請求給付酬金或損害賠償,反而希望他人多加利用以增加其知名度,故往往主張者非你我凡人,而係有「知名度」者;有知名度者之所以會在意他人商業利用上開連繫因子,係因為期已有知名度,該「知名度」通常係由其努力而得,故不許他人無透過任何付出,即可享受之,由此可理解「公開權」通常係名人才會主張,所以稱其為「名氣權」才比較貼切。

蘇思鴻 律師

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