▲蘇狀師談right of publicity標竿判決

蘇思鴻 律師
發表時間:2025/10/04 20:29 18 次瀏覽

right of publicity標竿判決
Landmark Cases

Case Key Issue Outcome
Zacchini v. Scripps-Howard (1977) News station aired entire “human cannonball” act without consent U.S. Supreme Court ruled in favor of performer—economic value of performance must be protected
White v. Samsung (1992) Ad featured robot evoking Vanna White’s persona Court held that evoking identity—even without name/image—violated publicity rights
Keller v. EA Sports (2013) NCAA athlete’s likeness used in video game Court ruled EA violated right of publicity despite First Amendment defense
Henley v. Dillard’s (2000) Don Henley’s name used in ad copy Settled—highlighted risks of suggestive endorsement language
Jordan v. Jewel Food Stores (2014) Ad congratulated Michael Jordan with brand logo Court found it was commercial speech, not protected tribute
Daniels v. FanDuel (2018) NCAA athletes sued fantasy sports platforms Court debated “newsworthiness” vs. commercial use—question certified to Indiana Supreme Court

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