▲蘇狀師談娛樂法(名人授權)

蘇思鴻 律師
發表時間:2020/09/12 00:01 294 次瀏覽

CELEBRITY LICENSING
名人授權

In the licensing business, celebrity licensing refers to granting the right to a third party to use the name, image, brand, or likeness of a celebrity. By acquiring these rights under license, the third party can utilize them in the promotion or sale of their goods or services. 
於授權實務,名人之授權指,授權第三人得利用其姓名、圖像、品牌或樣貌。藉由授權,第三人可於促銷或銷售其產品或服務下,利用上開標的。

A celebrity who licenses intellectual property (IP) related to their image, name, or likeness is allowing a third party (usually a group or business) to use those assets for the benefit of the third party’s business interests. In exchange for granting the licensing rights, the celebrity receives financial compensation, typically in the form of royalties. Depending upon the nature of the licensing contract, there may be limitations to what the third party can do with the intellectual property of the celebrity. They may only be able to utilize the property in certain markets, or for a specific period of time. In addition, there may be terms limiting the types of services or goods in connection with which the celebrity’s IP can be used.
名人授與有關其圖像、姓名、樣貌等智慧財產權與第三人時,該人可為其商業利益而利用之。名人可因上開權利之授與而取得酬償,通常以取得權利金方式作為授權之對價。基於授權契約之內容,對第三人得利用上開智慧財產權,得加以限制。諸如限制第三人只能在特定市場或特定期間利用上開智慧財產權。此外,還可限制上開智慧財產權只能用於某類型之服務或商品。

※尊重著作權;違法利用,本人必究。

 

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