To learn about some of the most successful campaigns companies have launched with celebrities, keep reading below.
名人加持造成轟動之案例
When McDonald’s teamed up with American rapper Travis Scott in September of 2020, they had no idea what they were in for. The meal they came up with, called “The Travis Scott,” was so popular it managed to created supply shortages wherever it was released.
當麥當勞與饒舌歌手Travis Scott於2020年9月合作,他們不知道後續會如何發展。他們想出的一道名為T“ravis Scott”的餐點,係如此受歡迎,以致一推出就供不應求。
That doesn’t mean it was a bad idea. Not only did the meal become one of the chain’s bestselling menu items, but Travis Scott saw a chance to gain, as well.
這不意味者是壞點子,該餐點不僅成為麥當勞連鎖店最暢銷的餐點,同時也使Travis Scott賺進了大把鈔票。
Forbes estimated that he earned approximately $20 million combined through endorsement and product sales. That’s not a bad number.
富比世估計透過代言及產品銷售Travis Scott賺了將近2千萬美元,這不是個糟糕的數額。
The Travis Scott was the first time McDonald’s had attached a celebrity’s name to one of their products.
這是麥當勞有史以來於其商品與名人結盟。
I’d say it was a good idea, wouldn’t you?
我說這是一個好點子,難道不是嗎?