Outside of estate tax controversies, the right of publicity has been subject to various other significant disputes. For example, a variety of celebrities, including Kim Kardashian, Sofia Vergara, and Katherine Heigl, have successfully pursued legal action against the unauthorized use of their right of publicity by companies engaging in social media marketing, which suggested false endorsements of the brands.
知名度除了遺產稅的紛爭外，其還有其他值得注目的紛爭。舉例來說金·卡黛珊、索菲婭·薇格拉與凱瑟琳·海格等對未授權利用其等知名度者，成功以訴訟方式維護其權益。
Further, in April 2020, after years of litigation and legislative hearings, the National Collegiate Athletic Association (“NCAA”) Board of Governors announced that beginning in 2021, student athletes will be able to earn money from the use of their right of publicity. Since these new rules have come into effect, hundreds, if not thousands, of student athletes have earned income from their name, image, and likeness.
繼以，歷經數年訴訟及立法聽證，2020年4月NCAA管理階層宣布從2021年NCAA大學籃球運動員可從其知名度獲益。從這些生效的新準繩，沒有千計也有百計學生運動員可從其姓名、圖像及酷似樣貌取得收益。
As a result of the recent increase in disputes related to the use and value of the right of publicity, along with expanding opportunities to profit from this intangible asset, estate practitioners are increasingly considering the right of publicity for the purposes of planning and tax compliance.
由於近來有關利用知名度爭議有上揚趨勢，伴隨從此無形資產受益機會增加，資產估價師等從業人員逐漸將知名度納入稅賦及法令遵循之規劃。