06.19.2012
George Clooney and Julia Roberts Sue For Unauthorized Use of Their Names and Images
喬治．克隆尼與茱莉亞．羅伯茲對未得伊等授權利用姓名與圖像提起侵害知名度訴訟。
Celebrities can be extremely sensitive about the use of their names and likenesses without permission. Not only do celebrities receive a great deal of money from endorsements, but many celebrities are careful to control their public persona and may not wish to be associated with certain types of goods or services. Two of Hollywood's hottest stars, George Clooney and Julia Roberts recently teamed up to sue two audio/visual technology companies, Digital Projection, Inc. and Beyond Audio Inc. in California state court, for misuse of their names and images to sell expensive movie projectors and entertainment systems.
The lawsuit alleges that the Defendants used the stars' photographs, identities, personas, publicity rights, privacy rights, trademarks, and trade dress in advertisements without permission. Specifically, Clooney and Roberts allege that the Defendants prominently used large photographs of them in their advertising, marketing, and promotions, including print advertisements published in numerous magazines in the months preceding the complaint, without authorization. The complaint alleges that the advertisements were displayed at the homepage of www.BeyondAudio.com and at multiple pages within www.DigitalProjection.com, in Defendants' printed brochures, newsletters and e-mail blasts distributed to their customers and prospective customers, as well as within Defendants' large video displays at major international trade shows.
名人就未經其同意利用其姓名與酷似樣貌是極度敏感的。名人不僅從代言獲取高額收益，同時許多名人執著於掌控其人身形象，且不希望與某些物品或服務有連結。兩位好萊塢火紅明星喬治．克隆尼與茱莉亞．羅伯茲最近聯合起來在加州法院對兩視聽科技公司提起訴訟；一是Digital Projectione公司，另一是Beyond Audio ；其主張該兩公司濫用伊等姓名與圖像去銷售昂貴的電影投影機與娛樂設備。上開兩藝人於訴訟中稱被告等利用伊等照片、身分、人身形象、知名度、隱私權、商標及商業包裝外觀。克隆尼與羅伯茲特別主張被告等未經其等授權顯著利用原告等大尺碼照片於廣告行銷，包括訴訟進行數月中以印刷廣告出版於數本雜誌。原告等還主張廣告展示於www.BeyondAudio.com網站首頁，另外以複合數頁方式展示於www.DigitalProjection.com網站，同時被告等以印刷收據、網站即時通及電子郵件猛轟式散布給其客戶或未來客戶；被告在主要國際貿易展之大型顯示幕亦以同樣方法行銷。