▲蘇狀師談名人廣告代言汽車合約

蘇思鴻 律師
發表時間:2025/09/20 21:26 11 次瀏覽

Celebrity Endorsement Agreement – Star

This Agreement is made and entered into on 20.09.2025, by and between:

  • [Car Brand Name], a corporation organized under the laws of [Jurisdiction], with its principal office at [Address] (“Company”), and

  • [Celebrity Name], residing at [Address] (“Endorser”).

1. Purpose

The Company engages the Endorser to promote its automobile products, specifically the [Car Model Name], through various media and public appearances.

2. Scope of Services

The Endorser agrees to:

  • Appear in [number] advertisements (TV, print, digital) featuring the [Car Model Name].

  • Post [number] promotional messages on social media platforms (e.g., Instagram, Twitter).

  • Attend [number] promotional events or auto shows as a brand ambassador.

  • Allow use of their name, image, likeness, and voice in marketing materials.

3. Term

This Agreement shall commence on [Start Date] and continue until [End Date], unless terminated earlier under Section 9.

4. Compensation

The Company shall pay the Endorser:

  • A flat fee of [Amount] payable in [installments/schedule].

  • Performance bonuses based on campaign reach or car sales milestones.

  • Reimbursement for reasonable travel and accommodation expenses related to promotional duties.

5. Exclusivity

During the Term, the Endorser shall not endorse or promote any competing automobile brands or products.

6. Moral Clause

The Company may terminate this Agreement if the Endorser engages in conduct that materially harms the brand’s reputation or contradicts its values.

7. Intellectual Property

All materials created under this Agreement shall be the property of the Company. The Endorser grants the Company a non-exclusive, worldwide, royalty-free license to use their likeness and performance for promotional purposes.

8. Confidentiality

Both parties agree to maintain confidentiality regarding the terms of this Agreement and any proprietary information shared during the campaign.

9. Termination

This Agreement may be terminated:

  • By mutual written consent.

  • By either party with [number] days’ written notice.

  • Immediately upon breach of contract or violation of the moral clause.

10. Dispute Resolution

Any disputes shall be resolved through [mediation/arbitration] in [Jurisdiction].

11. Governing Law

This Agreement shall be governed by the laws of [Jurisdiction].

IN WITNESS WHEREOF, the parties have executed this Agreement as of the date first written above.

[Car Brand Name] By: ___________________________ Name: Title:

[Celebrity Name] Signature: _____________________

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