1. Expansion Beyond Celebrities擴展至名人以外之人
Lawsuits are increasingly targeting companies that use non-celebrity identities—like professionals or influencers—without consent.
訴訟逐漸針對像專業人士或網紅等，未得其等同意利用無名人身分之公司。
Platforms like ZoomInfo and Avvo have faced legal scrutiny for monetizing publicly available profiles.
2. AI and Digital Replication
Generative AI tools that mimic voices, faces, or personas are triggering lawsuits.
In China, courts have ruled that training AI on a dubber’s voice without consent violates personality rights.
In the U.S., there's growing pressure for federal legislation to regulate AI-generated likenesses.
3. Data Aggregation and Teaser Previews
Common marketing practices—like showing snippets of personal data to entice subscriptions—are now legally risky.
Plaintiffs argue these previews exploit identity for commercial gain without permission.
4. Patchwork of State Laws
No federal statute governs the right of publicity, so companies must navigate a maze of state-level protections.
States like California and New York have robust laws, but others are catching up fast.
5. Multimillion-Dollar Settlements
Recent cases have led to significant payouts, signaling that courts are taking these claims seriously.
This raises the stakes for companies relying on identity-based marketing or personalization.
| Trend | Description |
|---|---|
| Expansion Beyond Celebrities | Lawsuits now target use of non-famous individuals’ identities for profit. |
| AI and Digital Replication | Generative AI tools mimicking voices/faces are sparking legal challenges. |
| Data Aggregation & Teaser Previews | Using snippets of personal data to lure users is increasingly seen as exploitative. |
| Patchwork of State Laws | No federal law—companies must navigate inconsistent state-level protections. |
| High-Value Settlements | Courts are awarding large payouts, raising stakes for identity misuse. |
