If you’re a brand with the times, you’re using celebrity endorsement to promote your business.假如你是一個與時俱進的廠牌，你會利用名人代言去激增業務。
I’m not joking — 75% of marketers use influencers as a marketing tool, and 43% plan to increase spending on this form of advertising.
我不是開玩笑的，75%的業者利用有影響力之人作為行銷工具，同時有43%的業者以此行銷手段，逐年增加廣告開銷。
Marketing has moved beyond commercials. While still popular, social media platforms are on the rise as the top way to promote your business.
行銷遠遠超越商業廣告。社群媒體平臺逐漸興起成為促銷業務之首選。
YouTube videos and celebrity promotions on platforms like Twitter and Instagram have had massive impacts on promoted items.
youtube及像Twitter、Instagram等這些名人促銷平臺對於所促銷的品項有著莫大的衝擊。
Celebrities and brands who team up both stand to see huge wins.
名人與品牌兩者結盟，佇立可見有著巨大的贏面。
什麼造成名人代言功效顯著？
The rules for making an endorsement work are pretty simple: choose a partnership that makes sense and be sure to never insult the product that’s being endorsed.
製作一個帶言作品的準繩係相當簡單的，選擇一個適切合夥人同時確定不會玷汙所代言之商品。
While this may seem simple, not everyone has been able to follow along.
上開所述看似簡單，但非每個人都能依循。
When Lebron James partnered with Samsung in 2014 to promote the new Samsung Galaxy Note III, for example, a not-so thought-through tweet made things go downhill.
舉例來說，當2014年雷霸龍與三星為促銷新款三星手機Galaxy Note III而結盟，一篇沒那麼思慮周延的推文使得該事情走下坡。
Lebron complained about his new phone erasing and restarting itself.
