Are you creating a website or blog devoted to celebrities? Are you using celebrities or other "real" people to endorse your site? If so, you need to consider the right of publicity.
你現在是否正在創作涉及名人之網站或部落格？你是否正利用名人或真人為你網站背書或代言？如果是的話，你要注意是否涉及到知名度的議題。

The right of publicity is the right to control the commercial exploitation of a person's name, image or persona. This right is traditionally associated with celebrities because the name or image of a famous person is used to sell products or services. For example, it is much easier to sell a t-shirt if there is a picture of Michael Jackson or Madonna on it. However, the unauthorized use of the image of Michael Jackson or Madonna for these purposes would infringe their right of publicity. This right only extends to commercial exploitation. Information uses such as articles at celebrity websites are permissible.
有關知名度具體化成財產權，其係商業利用一人之姓名、樣貌或人身之連結因子。此權利傳統上常與名人相連結，因為名人的姓名或樣貌常被利用來銷售產品或服務。舉例來說，印有麥克傑克森或瑪丹娜圖像的t-shirt，較一般t-shirt容易賣出去。然而，未經麥克傑克森或瑪丹娜授權，而利用其等圖像者，將涉及侵害麥克傑克森或瑪丹娜的知名度。未經授權利用知名度，其侵害僅限於商業利用。

The use of the name, likeness or persona for news, information, or public interest purposes is not a violation of the right of publicity. For this reason, Taylor Swift cannot prevent the use of a photo of her in the National Enquirer. The right of publicity is not only for celebrities. Any person whose name or image is used to sell products may claim a misappropriation of this right. For example, if a child's photograph is taken and used to sell toys, that child could claim a misappropriation of the right of publicity. It is for this reason that all models or persons used in advertisements or endorsements sign consent or release agreements. For a payment the model grants a right to use the image.
為新聞、資訊或公共利益目的利用他人之姓名、樣貌或人身等，此非侵害知名度。針對此理由，