Innovation and creativity are key drivers in the world of sport. In every sporting field, inventors and creators are working behind the scenes to push the boundaries, creating new opportunities for enjoyment and for athletes to better their performance.
革新與創造力係運動世界裏最關鍵之驅動因素。
Sport shows intellectual property (IP) in action. Patents encourage technological advances that result in better sporting equipment. Trademarks, brands and designs contribute to the distinct identity of events, teams and their gear. Copyright-related rights generate the revenues needed for broadcasters to invest in the costly undertaking of broadcasting sports events to fans all over the world. IP rights are the basis of licensing and merchandising agreements that earn revenues to support development of the sports industry.
運動界展示智慧財產之進行式—專利鼓勵技術進級，使運動設施優化。商標、品牌與設計就識別賽事、運動球隊及運動設施投注貢獻。與著作權相關的權利，提供轉播者需投資於運動賽事轉播所耗之巨大成本提供收益。智慧財產權授權兼商品化契約係賺取支撐運動產業發展利潤之基礎。
A sports shoe may be protected by several IP rights:
